http://business.timesonline.co.uk/tol/business/industry_sectors/leisure/article5240824.ece
With Starbucks recently being named one of the most ethical companies, I was looking for an article that outlined all of their key ethical practices that landed them on the list. Instead, I found an article from 2008, based out of the UK, that highlighted some of the worries people were having relating to the ethics of Starbucks. This article highlighted some of the things we don't normally think of when deciding what goes into making an ethical company.
With consumers becoming more price sensitive, it is becoming harder for companies to act ethically and still make a profit. Developing products that are good for the environment is also very costly. Companies need to be sure consumers are going to buy a product that is good for the environment if they are investing millions of dollars.
Do you think money is a major motivator for both consumers, as well as companies, in the effort to go green?
- Kelly Moran
Kelly, I definitely feel that money plays a major role in companies going green. After looking at the article you have posted, I had a thought that maybe this whole "going green" is just a publicity stunt trying to make a better name for the organization. As far as for consumers, I feel that by spending a little more money on a "green product" clears up their thoughts and eases their minds as they feel like they are contributing the the movement of going green.
ReplyDeleteI am not saying this in a negative context but rather this is how see the on going battle of companies trying to go more green, on a bigger and better scale than the next company. So to answer your question Kelly, I do not necessarily think money is a motivator but it is more of an obstacle in the way to achieve going green.
-Kyle Turner